Managing five generations in the workplace can be challenging for small business owners. Creating a culture that is productive for Boomers and Millennials alike can be done.

Baby Boomers in the work place

We have all heard about the Baby Boomers and their impact on the workforce and work culture. There are over 74 million Baby Boomers in the US today. They account for 31% of our workforce today and own over 60% of all businesses in the US, and Baby Boomers hold 56% of all the corporate leadership positions in American companies. Although, about 10,000 Baby Boomers turn 65 every day, they are still working and active in driving business decisions.

Millennials the next force to understand

A more amazing demographic trend is the 75+ million Millennials that will overtake the Boomers as the largest demographic cohort soon. This generation is perhaps the most studied of all the generations since they represent a huge shift in attitudes, diversity and economic potential. The Millennials are known for their appetite for technology and media. They multi-task across several devices and seek solutions that create more balance across their personal and work lives.

Sandwiched in the middle of these two large demographic groups are the Gen-X and Gen-Y. A fifth demographic group is just now entering the workplace. These are the children of the Gen-X, who will bring new communication expectations to the workplace.

Demographics are important to our businesses. Generational attitudes and work styles impact so many areas of our businesses from buying decisions, customer service expectations, to dress codes and office policies. Creating communication strategies for a multi-generational workplace that is as productive for Boomers and Millennials and everyone in between can be done. Susan Word, of ForWord Connections, will guide us through the topic of how to manage a multi-generational work force.

Free Meet-up on “How to leverage 5 generations in the work place – to improve your success” – June 25, 2015:

Multi-generational Meeting Topics:

  • Who are the 5 generations in the workforce today
  • Value sets for each generation & key motivators
  • Communication strategies for a multigenerational workforce


Susan Word

Susan Word, SPHR – ForWord Connections

Susan Word, SPHR, Founder, ForWord Connections

Susan began her career as a commissioned officer in the United States Army where she served as a helicopter pilot and maintenance test pilot. Through her civil service and private sector career, Susan has worked in various human resource and management functions.

Today, ForWord Connections provides clients human resource solutions that improve productivity, efficiency, and communication and employee morale. She has a Master’ degree in Human Resources from the University of Texas at Austin and is currently an Adjunct Instructor for Austin Community College.

Why attend this seminar on multi-generations in the workplace

If you have employees in your company, or if you plan on hiring contractors, part-time or full-time employees, you need to hear this presentation. Understanding generational work styles and communication needs is critical to the success of your business. This information is also vital to your customer service and marketing efforts. Let us guide you through these demographic information. Join us to hear Susan insight in the communications strategies in the work place.

If you are going to hire a contractor or new employee this during the next year, come out and learn about how to create communication strategies for a multigenerational workplace.

FREE MEETUP (Lunch is on your own)
Thursday, June 25, 2015 – 11:30a-1:00p
Sherlock’s Baker Street Pub
9012 Research Blvd, Austin, TX 78758


The Austin Small Business Gorilla Operations and Gorilla Finance group has been meeting for almost six years. Many of our members are original to the group, and each week we welcome newcomers. Our goal is to provide business owners with free business education that they can immediate use in the operations of their businesses. In exchange we learn from great local experts and build a strong business network for our members.

Be sure to actually “join” our Meetup, by registering on the site and completing your profile. Each month you will receive an email notice announcing the topic for the month. Stop by for those meetings that interest you and let us know if you have any suggestions on topics or speakers. It’s free to join.

Register today!

Francoise Luca, Chief Marketing Officer, Business Finance Solutions, is co-organizer of the Austin Small Business Operations and Gorilla Finance Group.